Eyetracking + reading habits.
We talked today about how a reader’s eyes will skim over the printed page – and why, then, ledes are so important. Check out the results of this study by the Poynter Institute, which used eyetracking to evaluate what a reader retains when he/she reads content in print and online. The study found that readers generally tend to read more online than they do in print. See the full findings here, and check out redesigned papers that respond to this data: http://eyetrack.poynter.org/keys_03.html